Matt Foss

Matt Foss is a coach, operator, and former Division 1 football captain who helps high-performance leaders build businesses that win under pressure. He’s led PE-backed companies, started two of his own, and knows firsthand how heavy the weight of leadership can be—especially when the scoreboard never stops.

Matt’s journey has been full of real lessons: the regret of holding onto under performers too long, the pressure of sacrificing values to hit Q4 targets, the frustration of knowing what you want but struggling to communicate it clearly. He’s walked through the hard parts—the vulnerable parts—and still come out with conviction, clarity, and standards that don’t bend under pressure.

Today, Matt coaches from that lived experience. He believes in standards over vibes, structure over hustle, and legacy over ego. He helps CEOs and operators install systems that bring clarity, routines that build culture, and conversations that align teams around something bigger than themselves.

But above all, he’s a family man. A husband. A dad. Someone who knows that success isn’t just about winning in business—it’s about building a life that works, with people who matter. Matt’s mission is simple: help leaders get out of survival mode and build something that lasts.

Because the jersey doesn’t define you. The standard does.